Restaurants Need to be Judged More Than Food
Restaurants Need to be Judged More Than Food
Ajax
Restaurants are a part of the hospitality industry. Food is no doubt the main reason for a restaurants existence. But there is more to them than that – quick, pleasant service; comfortable and great ambiance. A restaurant might serve great food, but if the service is bad, that would be a competitive disadvantage. To have an increased future patronage, increased customer satisfaction is a necessity.
It all starts even before diners are at the table. Restaurant service needs to be pleasant even on the phone when people call for know the entire menu, hours of operation, directions on how to get to the restaurant from any part of the town. With restaurants having websites of their own, these sites need to speak all about their restaurant – ratings, cuisine type, menu, signature dish, decor description, hours of operation, price ranges, discounts and more.
Good food & sour service dampens the entire dining experience. In the Web 2.0 world, where immediately after dining, a netizen gets to his laptop and posts a review about that restaurant, restaurateurs have to be more than careful with every aspect.
Searches are getting simpler for diners & foodies as they can find out what others are saying about a restaurant before they choose to eat there. With the web full of restaurant recommendations and reviews based on the diner’s experience – hunting for local restaurant reviews has surely become the first step while choosing a restaurant.
Moreover user-generated content is more of a continuous process. A diner reads reviews and chooses a restaurant. And whatever the diner experiences in the restaurant’s food, service and ambiance is back on the net as yet another review. The restaurant search engines encourage users to write their own review, rate restaurants and submit updated information about local restaurants. In this way, local restaurant patrons help to keep the information current and can post their opinions about their dining experiences.
Restaurant search engines like BooRah have an algorithm that captures this wisdom of crowds to bring it back to the users. The vertical search engine are more of ultimate personalized review guides featuring detailed restaurants ratings, menus, photographs, discount restaurant gift certificates and coupons, keyword searches and other relevant restaurant information (like online restaurant reservations) compiled from hundreds of sources on the Internet. Users can find professional and user reviews available from other Web sites. The search features allow users to search by name, cuisine or location. They also provide addresses, hours, driving directions, maps, etc. for all local restaurants.
So it’s not just food, but the overall experience.
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