Restaurant Business Plan

Effective Restaurant Management- Fire In The Kitchen

Article by Brad Swanson

One area that many restaurant managers do not get as involved in their management as they should is food prep. This sounds a bit far fetched, but bear in mind that some of the largest fast food and other restaurant franchises have one thing in common: all have a very consistent menu. The way that they do things, is the way that they have always done things- and the public likes that. If you want to see an increase in your profits, whether you’re managing a local mom and pop diner, to a territory in a bigger franchise- consistency is key. Sure, there is a great deal to be said for bringing new product, but, keep your recipes the same. There are a number of reasons why controlling your food prep is a great idea in being an effective manager, and we’ll go into those now.First of all, as mentioned above, people like knowing they can get what they like. Basically, they enjoy knowing what to expect. National Restaurant Association surveys show that an average sit down restaurant gets about sixty percent of its business from repeat customers, but the average fast food or casual restaurant may get up to eighty percent of all business from repeats. This means that customers are looking to have the familiar and that is what you have to provide. Secondly, consider the cost implication. If you have a clear cut standard of doing things and a method behind all of the food that is prepared, you can control loss in a big way. You do this by being able to ensure that expensive ingredients are not used where they are not needed, exact portions are enforced and knowing exactly how much of a product you are making. Everyone’s experienced the line cooks that don’t use a formula and how either recipes go very wrong, aren’t enough for all of the portions needed, or had to deal with employees feeling that they could simply have a taste or lunch break at the expense of the restaurant. If you use a set model for every recipe and menu item that your provide, the risk of loss in these ways is much less. Thirdly, managing portions is easier with a set recipe for each dish you offer. Once you have that set recipe, you can also provide the tools that your staff needs to ensure that each portion is precise and accurate. Making sure that every product that goes on your line is already measured out into the exact need based on trends is a very useful way to also cut your costs, controlling food usage and also, time spent in prep before it goes out to the customer.These are just a few small ways that having a set standard can enable you to be a more effective restaurant manager. A quick glance around your kitchen and you may just find that the more organized you are- down to the smallest condiment, the better your cost to profit ratios will be.

About the Author

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Chinese Restaurant Supplies

Article by Thomas Young

The popularity and demand for Chinese cuisine is so much that there is hardly any Chinese restaurant that is not overcrowded. The oriental food is well known for its wonderful flavor and method of preparation. However, without the right ingredients and utensils, it is impossible to do good business. This is why one who runs an eatery cannot do without wholesale Chinese restaurant supplies.

Find the Right Supplier

A standard restaurant must necessarily have a good stock of essential items such as bamboo skewers, to-go boxes, woks and chopsticks. All this and more can be easily purchased online instead of going to retailers.

The advantage of purchasing from a top quality online store selling Chinese restaurant supplies is that you can be assured of getting genuine products in both small and large quantity in various specifications. There are online suppliers who guarantee to ship the supplies in just one or two days. With this, you can be sure that your supplies won’t run dry and the stocks would be replenished before it is too late.

A simple online search sitting in the convenience of your home or shop would get you a list of suppliers who sell the goods you want. You can compare the difference in cost of various supplies with their competitors and take advantage of free shipping. With all products sold at discounted rates online and shopping made so enjoyable and convenient, you cannot hope for a better deal.

Run Your Business in Full Swing

By getting all your Chinese restaurant supplies from a wholesale supplier, you would never find yourself in a tight situation. It is one of the most essential aspects to consider for running a business in full swing. Make sure to buy products that bear the hallmark of Chinese culture so that your customers would have a real taste of this delightful cuisine. Customer satisfaction would be at an all time high as your customers would be literally living the Chinese experience.

About the Author

Round Eye Supply is a leading provider of Wholesale Restaurant Supplies and Bakery Supplies. Round Eye Supply stock the best Chinese Restaurant Supplies at attractive rate.

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The Secret to Restaurant Marketing Without Advertising

Article by Darrell Wade Smith

The Secret to Restaurant Marketing without Advertising

Most restaurant owners are feeling the pinch of the worst economy since the 1970s. People are cutting back… eating out less often… and cooking more at home. The result? More empty tablesââ,¬Â¦ and dwindling profit. How long can you stay afloat if the recession lasts for 1, 2, 3 years or longer, as some experts have predicted?Will you roll out ââ,¬Å”more of the same?ââ,¬Â

Hereââ,¬â,,¢s something to keep in mind… Advertising never creates additional ââ,¬Å”demandââ,¬Â for any productââ,¬Â¦ its purpose is to channel existing demand. To accomplish this ââ,¬â€œ requires reach and frequency.

You must reach those most likely to buy from you ââ,¬â€œ with enough frequency to instill a habit. Then, you must maintain that frequency ââ,¬â€œ to prevent competitors from influencing your customers.

For too long thoughââ,¬Â¦ restaurant owners have been forced into expensive and wasteful spending in the never ending battle to drive sales. Mass-marketing with its dismal 2% response rates means ââ,¬â€œ youââ,¬â,,¢ve wasted 98% of your advertising money the minute you write the check. Thatââ,¬â,,¢s because youââ,¬â,,¢re paying to reach 98 people who will NOT buy from you ââ,¬â€œ in order to reach two who will. Ouch!

During the boom years, the momentum of the marketplace concealed much of this waste. Thatââ,¬â,,¢s not the case anymore…

So hereââ,¬â,,¢s the question… ââ,¬Å”Who is most likely to visit your restaurant or pizzeria todayââ,¬Â¦ someone who has never been thereââ,¬Â¦ or someone who has?ââ,¬Â Pretty obvious ââ,¬â€œ right?

So, doesnââ,¬â,,¢t it make complete sense to arm yourself with an affordable, automatic way to reach out to those people most likely to buy from you – with the frequency required to generate additional visits and spending? The type of marketing that generates this type of visit frequency is called loyalty marketing.

Loyalty Marketing, Trend or Fad?

S & H Green Stamps was started in 1896. It was the first crude Loyalty program ever developed. During the 60s their rewards catalog was the largest publication in the United States and they printed 3 times as many stamps as the United States Post Of

The Airlines launched their own Loyalty programs in 1978ââ,¬Â¦ and now every airline has one. Hotels, rental car companies, book stores, electronics stores, and large restaurant chains have loyalty programs. Companies such as Kroger, Safeway, CVS, Ace Hardware, Office Depot, Office Max, Holiday Inn and thousands of others understand the importance of capturing and connecting with their best customers to keep them coming back.

Loyalty Marketing vs. Passive Discount Machineââ,¬Â¦

Many business owners ââ,¬Å”believeââ,¬Â they already have a Loyalty Marketing Program. Unfortunately, punch cards and programs that just tally up points, without automatic, built-in marketing ââ,¬â€œ are the equivalent of handing every customer an unlimited coupon book with no expiration datesââ,¬Â¦

Why? Because you are passively waiting for that customer to think of you, and return on their own. All the while they are being seduced by your rivalââ,¬â,,¢s ads and promotions. And when they do finally return ââ,¬â€œ you reward them. Think about it – thatââ,¬â,,¢s the same thing as permanently slashing your menu prices. Instead of rewarding people for the same buying behavior they had before they joined your program, you need to reward them for coming in MORE OFTEN, and spending MORE MONEY?

The purpose of a loyalty program is not points or rewards or plastic cards. These are just means to an end. Itââ,¬â,,¢s rather to track customer behavior, find out their preferences, cater to those preferences and keep two-way communication going. The result is an ever-stronger relationship with customers that increases frequency, per-check revenue and marketing budget efficiency.

Technology Has Made this Easy

Technology has made highly profitable (and newly affordable) Loyalty Marketing a quickly moving ââ,¬Å”trend.ââ,¬Â Punch-card and simple point calculation programs ââ,¬â€œ are now embarrassingly obsolete). Today you can use low-cost software to automate every aspect of your customer marketing program. And by automating the process, no opportunities slip through the cracks. You can be assured that you are effectively following up and taking advantage of every opportunity to your customers BACK into your restaurant.

You can automatically welcome guests to your Rewards Program and tell them how it worksââ,¬Â¦automatically send them a special offer if they havenââ,¬â,,¢t been in for a whileââ,¬Â¦automatically invite them in with a tempting offer on their birthday (one of the top dining and spending occasions of the year)ââ,¬Â¦automatically send announcements to customers informing them of special offers on high-traffic holidays ââ,¬â€œ driving traffic without running a single ad!

Here’s the Bottom Line

Itââ,¬â,,¢s not a matter of ââ,¬Å”ifââ,¬Â you and other restaurants in your area will have a loyalty programââ,¬Â¦ itââ,¬â,,¢s just a matter of ââ,¬Å”when.ââ,¬Â Smart owners will deploy a loyalty/rewards program well ahead of their competition. Will you be the first to capture the attention (and ongoing business) of consumers in your area so they frequent your restaurant, or will your competitors?

About the Author

Darrell Wade Smith is an online lead-generation consultant and father of five. He’s a frequent contributor to RestaurantPartner.com — a marketing resource website for restaurant and pizzeria owners. Pick up a free copy of Restaurant Marketing Revolution, a 132-page guide packed with ideas on driving restaurant traffic WITHOUT doing any advertising.

Start Up Restaurant Equipment Needs

Article by Maxx Johnson

One of the most popular businesses to open is a restaurant. As you are doing all of your business planning, will need to know the restaurant equipment that you will need to create your success. Obviously your needs will be representative of the type of restaurant and the menu you will present. Some of the main pieces of restaurant equipment that you will need for you restaurant kitchen are:

Commercial Refrigerators – No matter whether your restaurant is at a hotel, golf course, country club or just a concession stand or snack bar, commercial refrigerators will be a necessity. The products that you will need to consider include commercial freezers, under counter refrigerators, wine caves, beverage refrigerators.

Commercial Ovens – Many manufacturers offer many commercial ovens and grills that can be further subcategorized into deck ovens, barbecue roaster ovens and barbeque grills, countertop and conveyor ovens, char-broilers and convection ovens. It is important that you take proper time to come up with an efficient layout and SOPs of your restaurant kitchen so once in operation there things will flow smoothly with out employees crawling all over each other.

Bar Equipment – The bar restaurant equipment that you will need to operate a bar for a restaurant bar that will accommodate all of the levels of entertaining outlined in your business plan you will need cocktail shakers, jiggers, strainers and condiment caddy. If you are creating a fine dining restaurant, you may want to add an elegant touch with champagne beverage fountains and punch bowls. If you are looking to create more of the sports bar experience then you will be looking for portable beverage tubs, beer refrigerators and keg wraps. In addition, frozen drink machines can help you create better profits for you country club restaurant, golf course restaurant or sports bar.

Commercial Ice Machines – If you have never operated a restaurant before you will be surprised at how much ice you will need to satisfy your clientele. This is definitely an important piece of restaurant equipment to your operation. Manitowoc offers ice bins to make dice, cube, nugget, or flake ice for your restaurant, hotel, golf course, snack bar, concession stands, a bar or a resort complex.

Commercial Dishwasher – Again, as you look at laying out your restaurant, you will want to make sure that the dishwashing area is in a convenient place for your employees as well as well hidden from your customers. Proper placement of the dishwashing area is important to make sure your customers have a good experience as this area tends to be very loud and disruptive. Typically the dishwashing area is close to the cooking equipment to make it easier for the chefs and the cooks to access pots and etc. when needed. Obviously the larger pots and trays will not fit into the dishwasher so you will also need a sink with multiple wash basins. The size of these will depend on the traffic of of yoru restaurant.

Above are just some of the pieces of restaurant equipment that you will need to start your restaurant.

About the Author

Max Johnson of VGS Golf Click for Bar Equipment. Click for more info on Restaurant Equipment.

Best ny restaurant reviews and user view

Article by james

If you want the world in your platter New York is the place to be at. New York is known all over the world for the best restaurants. Elite, contemporary, affordable or just some road side snack, you will find it all in New York. New York houses some of the finest cuisines from around the world.

Whether you are out to dine in a fine restaurant or out with friends on a weekend to grab a hot dog or pizza you will find it all here in New York. What more can anyone ask for after a hard day at work but a good meal. New York has over 2000 restaurants. Italian, Chinese, Indian, French, Mexican or American, it’s all here. To name a few, the award winning Polo Restaurant, 21 Club, AYZA wine and chocolate bar, Le Bernadine, One if by land two if by sea, The Harrison, The Red Cat, Zorzi, Natsumi Rastaurant, The View Restaurant and many more.

Babbo is known to be one of the finest Italian restaurants in New York. Some of the other known and good Italian restaurants are Convivo, Esca, Falai, and Felidia Ristorante. Per Se at Time Warner is one of the number one restaurants known for its service and exquisite food. The other five best restaurants in New York are Le Bernardine, Daniel, Jean George and Sushi Yasuda. Eating out can be fun but if you want good dinning then it comes with a price.

Your average bill is a good restaurant will come up to $ 40 while if you dine in an elite class restaurant it will cost you up to 6. An average restaurant will cost you around for dinner and for lunch. Then there are diners where you can get a good unlimited buffet starting at $ 5. Now if you are looking for something even more in expensive but fun to eat then you can opt or hot dogs or Pizza or dough Nuts. That’s why New York is a home for so many cultures. As crazy as New York is it has few of the best ny restaurant.

About the Author

James writes content about, restaurants in nyc,best restaurants nyc,best new york restaurants,best restaurant nyc, best restaurant in NYC. For more information visit at: http://www.graffitinyc.com/.